Silver, Marketing Awards 2016, Digital campaign
Grand Prix Créa 2016, Campagne numérique
Grand Prix Créa 2016, Publicité ou campagne en ligne
To get eyeballs and keep them on Kijiji's YouTube channel, we blurred the line between advertising and content by working with talented beat makers, a music video director and a nimble production house.
Most importantly, each rapper wrote their own rhymes to ensure each piece worked as a music video as well as got the message across.
I was creative lead on this campaign at Cloudraker. Launched in September 2015, these spots have garnered the best response of any Kijiji campaign in history, with over 6 million views in the first 3 weeks.