Silver, Marketing Awards 2016, Digital campaign
Grand Prix Créa 2016, Campagne numérique
Grand Prix Créa 2016, Publicité ou campagne en ligne
Following the success of Kijiji raps, we wanted to prolong the campaign's reach with a second initiative, this time capitalizing on the great public response we had received.
A social media campaign and website were quickly launched, asking users to send us their Kijiji ads to be adapted into individual rap videos.
The need to act fast was imperative, and each of the 30 resulting videos was written, shot, edited and published in a studio over on crazy fall day in Montreal.
I was creative lead on this campaign, working with Cloudraker.