Q: How do you reach an international audience with no media budget?
A: You find a very clever, funny guy with a built-in audience.
When Montreal festivals decided to unite forces to create an international campaign to put themselves on the tourism map, we created Festimania. A new brand with a new way of reaching culture lovers through a series of videos with YouTube star Merton.
In the span of 4 weeks, this effort generated over 500,000 views in all our key markets - London, Paris, Toronto and New York.
GRAND PRIX, MARKETING INTERACTIF, BOOMERANGS
GRAND PRIX, CAMPAGNE INTÉGRÉE, BOOMERANGS
GRAND PRIX, CAMPAGNE VIRALE, BOOMERANGS
PRIX, STRATÉGIE MÉDIAS SOCIAUX, BOOMERANGS
PRIX, SITE ÉVÉNEMENTIEL, BOOMERANGS
NOMINATION, EVENTS, WEBBY AWARDS
PRIZE, GLOBE AWARDS
SILVER, DMA INTERNATIONAL ECHO AWARDS
PRIX, CAMPAGNE INTÉGRÉE - CAMPAGNE, CREA